My Epiroc
Why we start this project?
My Role
Led the product development end-to-end—from research to launch—delivering 20+ key features across three digital products: My Epiroc, Fleet+, and Drill Tracker/Tunnel Tracker.
Team:
Product Manager
Product Owner
Scrum Master
Lead UX Designer (me)
Development Team (5–7 developers)
QA Tester
I also led and mentored a team of 3–5 designers in building a scalable design system, ensuring consistency and supporting the product’s long-term growth and evolution.
Business impact
Launched in 2024, My Epiroc secured 2,000+ business subscriptions in just three months, generating multi-million-dollar revenue.
Its success paved the way for new digital solutions like the Underground Management Tunnel Tracker, strengthening Epiroc’s position as a market leader.
Want to see more about my design process and how I iterated on the designs?
Take away from this project
Simplification isn’t always the answer—some workflows require complexity. Deeply understanding the domain and your end users is essential. Aligning your design strategy with business goals ensures meaningful, impactful solutions.